Aspen is a winery based in Napa Valley, California, producing high-quality wines from carefully farmed, sustainable vineyards in the Napa region.

In a category where wine labels compete for the most premium aesthetic. We decided to explore the boundaries of this positioning and produce a series of abstract labels which appear etched and torn. The result is both formal and unconventional. Tactile finishes including delicate embossing and textured papers were selected to maintain a sense of understated luxury.